Notes from the sector.
Reports, case studies and notes on marketing for the maritime, offshore and energy world.
Why ports stopped competing on location
Ports once competed on geography and price. The modern contest is among whole logistics chains, and the differentiation lives in services and relationships.
What 488 shipping tweets reveal about posts that land
A study of 488 tweets from four container lines found engagement turns on craft. Brevity, a visible physical asset and the right content class moved attention far more than posting volume.
Safety, quality, and price across maritime market segments
Charterers and shippers weigh safety, quality, and cost differently by segment, so a single reliable-and-competitive message lands unevenly across the tanker, liner, and bulk markets.
The website metric that actually moved rankings
Across the largest container lines, one website behaviour tracked search ranking and the others did not. The lesson points to clarity and speed over vanity measures.